Adwords Beginner Guide-II (Keywords & its Types)

As a continuation from the previous blog, we will now discuss about one of the essential parts of adwords campaign namely Keywords and its types. Keywords for Your Campaign: Keywords in AdWords are the words that advertisers bid on, in hopes that their advertisements will appear on the search engine results page (SERP) when people are



Adwords Beginners Guide-III (Campaign Structure & Billing)

Campaign structure would play an essential role in deciding the performance of your campaign. Below  is the explanation about the basic criteria involved in campaign structuring. Ad group in Google AdWords: An adgroup is a container for your advertisements, keywords, and landing pages. Google tends to reward advertisers who create AdWords campaigns with tightly structured ad groups.



Adwords Beginners Guide-IV (Geo Targeting)

Here the blog proceeds with the steps to be taken after starting your campaign and ad groups. CAMPAIGN SETUP: Select your campaign type and name. First, choose the campaign type—for now, we highly recommend the “Search Network only” option, then give your campaign a name. Also remove the tick next to “Include search partners” for



Adwords Beginners Guide-V (Ad Extension)

Ad Extensions: “Enhance your ad with extensions” Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated. Improved visibility: Ad extensions tend to improve your ad’s visibility. They often appear above the search results, rather than along the



Adwords Beginners Guide-I

To succeed in a business, we need to be more proactive and master in organizational capabilities. Making your brand viral among people would be the first step for success. Nowadays everyone is going behind digital world and it is wise that you opt for search engines to give your product/service a grand reach. Google Adwords